Tuesday’s Marketing Tools: Posterous

November 3, 2009

A few months back I gave FriendFeed a try. I had high hopes for this tool, because I envisioned a hub that would aggregate all my social media in one easy-to-use place - a traffic control tower for all the fly-bys and missives launched into cyberspace. Not only would I be able to see exactly [...]

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The PYM Editorial Calendar: Key to Blogging Success

November 2, 2009

I fell off the editorial calendar bandwagon a while back. As I’ve said before, I believe the editorial calendar to be one of the most important aspects of creating a sustainable blog. It provides a framework for the week, and this structure makes it easier to decide topics for the week. So I’m going with [...]

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Sunday Quick Hit: Apple’s Ad Guru Lee Clow Stepping Down

November 1, 2009

I just learned from Advertising, marketing and copywriting made easy that Lee Clow, Chief Creative Office at Apple’s long-time ad-agency TBWA/Media Arts Lab (formerly Chiat/Day), is stepping down. He was a major creative force behind many of of Apple’s best and most provocative advertising.
Read the article and see some great ads here.

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Must Read Interview with Philospher Peter Koestenbaum, Ph.D

October 31, 2009

Here’s some great weekend reading:
http://www.fastcompany.com/magazine/32/koestenbaum.html
Where am I in the Leadership Diamond? You?
If you liked this post, follow Chris on twitter: @chris_donaldson

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#followfriday: Business Philosopher Peter Koestenbaum Ph.D.

October 30, 2009

This guy is so old school I’m surprised there’s really any online component to him whatsoever. And let’s face it: the website is totally so wrong that it’s almost right , so bad it’s a classic.
I mean, this is a guy who is still promoting his courses on video tape. Holy S%&!.
But great ideas usually [...]

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Two Ways to A Successful Marketing Blog: Get Off the Couch

October 29, 2009

One of my favorite sayings on the playground growing up as a kid was ‘My Blog can beat up your Blog”.
But, frankly, my blog is actually sucking a little wind right now. It’s out of shape. It hasn’t been hitting the speed bag like it needs to or putting in the miles. Why? No discipline. [...]

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Marketing: The 30 Day Challenge Review - Week #2

October 28, 2009

I’m almost two weeks knee deep into the 30 Day Challenge  - with the goal simply being to set up a site and make a sale of any product or service. In the 13 Lessons I’ve done so far, I’ve learned the following:

It’s all about the basics: content (product) and distribution. The key to any [...]

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Marketing: Why Blue Sky Matters

October 27, 2009

I’ve got a client who is trying to introduce a new product to market - and when I mentioned a simple P&L statement and a ‘Go-to-Market’ strategy, she gave me a blank stare. I mean, these are the basics, right - knowing how many units you need to sell to make a profit - and [...]

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Hiatus: Off Until Next Week

October 22, 2009

Yo,
PYM is taking a break until Tuesday of next week, the 27th. See you all back in action then - guns blazing.
Out.

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Marketing: ZeroCurrency and Social Media

October 21, 2009

My Dad recently pointed me to a pretty interesting blog written by a guy who lives totally off the grid and doesn’t believe in either earning or spending money. Check it out here.
The more I learn about this guy, Daniel Suelo, the more he reminds me about the spirit of social media. The analogy that [...]

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