Featured
Pimp Up Your Brand
You need your brand to be strong and truly pimped out. Especially in this economic environment, when every small advantage can make or break a company. So don’t be shy. Start paying attention. See below to find out how.
28Aug2008 | Chris Donaldson | 0 comments | Continued
Obama Does a SWOT Smackdown
Barak Obama has proven again and again that he knows marketing. The guy’s a machine: well-spoken, poised, polished, and ready for prime-time. Whether red or blue, you gotta give props to his serious skills. Case in point: See how he uses a simple SWOT analysis to pick his Veep in Episode 5, below.
25Aug2008 | Chris Donaldson | 0 comments | Continued
Confucius Say: Bite Sized Marketing
Confucius was a bad ass marketer. He developed tremendous buzz by knowing his product, his demo, and his marketing channels. His quote ‘A journey of a thousand miles begins with a single step’ was marketing genius. See how in today’s entry, below.
23Aug2008 | Chris Donaldson | 0 comments | Continued
Is the Customer Always Right?
Nordstroms is legendary for customer service. They have two rules. Rule #1: The Customer is Always Right. Rule #2: If the customer isn’t right, refer to Rule #1. See how this can apply to your business with Episode 4, below.
15Aug2008 | Chris Donaldson | 0 comments | Continued
Village Books Responds - and Rightly So
Chuck Robinson and Village Books calls me on my critique of their launch party for ‘Breaking Dawn’: a discussion about marketing ROI. Watch episode 3 below.
13Aug2008 | Chris Donaldson | 0 comments | Continued
Case Study: Starbucks
What is it about a brand that makes it work? Not just once - but a thousand times, again and again, so that we know exactly what we’re getting when we make a purchase? In a word, consistency. It’s one of the major and perhaps most difficult thing to achieve, especially as you grow. […]
5Aug2008 | Chris Donaldson | 0 comments | Continued
Amazon Smackdown?
This last weekend marked the release of Stephenie Meyer’s ‘Breaking Dawn’, the highly anticipated third book in her vampire trilogy (the first has been made into a major motion picture - Twilight). My daughter for one was extremely excited by the release, and heard that Barnes and Noble was throwing big parties at 12:01 am […]
5Aug2008 | Chris Donaldson | 0 comments | Continued
Marketing: The Challenge of Saying ‘Hello!’
We’ve all been hesitant at one time or another to introduce ourselves. ‘Hello’ can be a hard word. That’s where PimpYourMarketing is right now. Standing on the opposite wall at the Junior High School dance, a bit tentative, a bit new. Knowing that first impressions are everything. Knowing also, that all good things take […]
31Jul2008 | Chris Donaldson | 0 comments | Continued