Archive for Chris Donaldson
Village Books Responds - and Rightly So
Chuck Robinson and Village Books calls me on my critique of their launch party for ‘Breaking Dawn’: a discussion about marketing ROI. Watch episode 3 below.
13Aug2008 | Chris Donaldson | 0 comments | Continued
Case Study: Starbucks
What is it about a brand that makes it work? Not just once - but a thousand times, again and again, so that we know exactly what we’re getting when we make a purchase? In a word, consistency. It’s one of the major and perhaps most difficult thing to achieve, especially as you grow. […]
5Aug2008 | Chris Donaldson | 0 comments | Continued
Amazon Smackdown?
This last weekend marked the release of Stephenie Meyer’s ‘Breaking Dawn’, the highly anticipated third book in her vampire trilogy (the first has been made into a major motion picture - Twilight). My daughter for one was extremely excited by the release, and heard that Barnes and Noble was throwing big parties at 12:01 am […]
5Aug2008 | Chris Donaldson | 0 comments | Continued
Marketing: The Challenge of Saying ‘Hello!’
We’ve all been hesitant at one time or another to introduce ourselves. ‘Hello’ can be a hard word. That’s where PimpYourMarketing is right now. Standing on the opposite wall at the Junior High School dance, a bit tentative, a bit new. Knowing that first impressions are everything. Knowing also, that all good things take […]
31Jul2008 | Chris Donaldson | 0 comments | Continued