Archive for Chris Donaldson
Pimp Up Your Brand
You need your brand to be strong and truly pimped out. Especially in this economic environment, when every small advantage can make or break a company. So don’t be shy. Start paying attention. See below to find out how.
28Aug2008 | Chris Donaldson | 0 comments | Continued
Pimp Up Your Brand - Here’s How
There’s a lot of chatter about the make-up of a brand. What is it? What does it mean to be a successful brand - and what you need to do to make sure your brand breaks through the clutter and resonates with customers?
When you’re buried deep in paperwork or just trying to fulfill orders, it’s […]
Obama Does a SWOT Smackdown
Barak Obama has proven again and again that he knows marketing. The guy’s a machine: well-spoken, poised, polished, and ready for prime-time. Whether red or blue, you gotta give props to his serious skills. Case in point: See how he uses a simple SWOT analysis to pick his Veep in Episode 5, below.
25Aug2008 | Chris Donaldson | 0 comments | Continued
Confucius Say: Bite Sized Marketing
Confucius was a bad ass marketer. He developed tremendous buzz by knowing his product, his demo, and his marketing channels. His quote ‘A journey of a thousand miles begins with a single step’ was marketing genius. See how in today’s entry, below.
23Aug2008 | Chris Donaldson | 0 comments | Continued
Bite Sized Marketing
My better half Lisa just ran a half marathon over the weekend on Whidbey Island in Washington (one of over 700 named islands off the coast). She’s never been much of a long distance runner, but what she did was smart. When she signed up for the run 6 months ago, she set a schedule […]
23Aug2008 | Chris Donaldson | 0 comments | Continued
Is the Customer Always Right?
Nordstroms is legendary for customer service. They have two rules. Rule #1: The Customer is Always Right. Rule #2: If the customer isn’t right, refer to Rule #1. See how this can apply to your business with Episode 4, below.
15Aug2008 | Chris Donaldson | 0 comments | Continued
Village Books Responds - and Rightly So
Chuck Robinson and Village Books calls me on my critique of their launch party for ‘Breaking Dawn’: a discussion about marketing ROI. Watch episode 3 below.
13Aug2008 | Chris Donaldson | 0 comments | Continued