If you haven’t checked out Google Reader lately, it’s a must have. I drop into it at least two or three times a day to check out all my aggregated feeds from various blogs, and it’s a great way of keeping on top of news, whether it be about tech, marketing, or a subject of your choice.
The really nice value of Google Reader though is something that was recently introduced: the ability to instantly tweet or Facebook content. So if I’m reading the Fake Steve Jobs and he says something especially witty, I can let my network know quickly. Google Reader then becomes not just an aggregator of content, but a distribution engine as well. Hot stuff.
What I do is simple: I pick a feed, like from TechCrunch, and do a quick scan. If I find something interesting, I tweet it. If I find something really interesting, I tweet it and star it. Then I mark all as read and move on to something else. Not only am I keeping current (I hope) but I’m also pushing out great content (I hope again). This proactive approach has kick-started my followers on twitter.
It’s a great tool - and belongs right next to your machete.
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