If you have any doubt about the sheer potential of social media, I suggest you check out the story of Lauren Luke in this article in the New York Times. Or better yet, just Google her.
Lauren worked as a taxi dispatcher outside of London with average looks, no money and little else to bank on. She was a single young mother. She was the very last person you’d think would shake up the beauty and fashion world.
But shake it up she did. She began by selling cosmetics on eBay, then over time graduated to creating YouTube videos about how to apply make-up. Her ‘everywoman’ approach soon caught fire, and today she has her own cosmetic line, a store in Times Square, a book deal, and runs the talk-show circuit. Her production values are always minimal (in fact, in one video an episode of ‘The Family Guy’ plays in frame in the background). But she’s authentic. True. And good. With 300,000 subscribers to boot. By any account, that’s beautiful.
Check her out. And take notes. @panacea81 or bylaurenluke.com
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