A few months back I gave FriendFeed a try. I had high hopes for this tool, because I envisioned a hub that would aggregate all my social media in one easy-to-use place - a traffic control tower for all the fly-bys and missives launched into cyberspace. Not only would I be able to see exactly what all my friends were doing across twitter, blogs, Facebook, etc - but I’d be able to use the tool to distribute my content across the same.
Unfortunately, that expectation fell short. And it was always because I felt like I wasn’t using the tool correctly, or didn’t get it. I felt like the pieces were there but I just couldn’t wrap my mind around it.
Enter Posterous. Though this site doesn’t aggregate what your friends are doing - it is a strong distribution engine that allows you to get stuff posted across numerous channels simply and easily. Perhaps the simplest is to send an email to post@posterous.com with your content, and it is instantly posted on your blog, on twitter, on FB, and any other outlets you’ve chosen. One post - multiple distribution points.
I was turned onto this in Day 15 of The 30 Day Challenge, and this is one of the best tips so far. The power of ‘Autoposting to Everywhere’ as a marketing tool is pretty immense - and there are a lot of other solid features (like a Posterous toolbar) and a Posterous blog platform.
The goal of The 30 Day Challenge is to create tons of content distributed across tons of different channels - all pointing back to your main site. So this appears to be a marketing must-have.
Still playing.
