Interesting promotional idea: anybody who includes the word ‘#moonfruit’ in their tweets is instantly entered to win a MacBook Pro from MoonFruit, a company that sells website templates. This is called a hashtag, which is any word preceeded by the # symbol.
What is the value of a hashtag? A hashtag is a keyword or term assigned to a piece of information, sort of like a bookmark that allows it to be found again by browsing or searching. So if you go to Twitter right now and search for ‘#moonfruit’, you’ll find literally thousands of tweets by thousands of users all interested in winning the new machine.
Some could argue this is violating some sacred Twitter protocol. But I say to hell with it. I call it good marketing, and good marketing gets people to talk about your product. It’s a fun approach.
As a sidenote - Twitter just made hashtags clickable. So when you click on #jimihendrix in my tweet, you are taken to all the tweets discussing the world’s greatest guitarist. Another way of finding people interested in the same things you are.
Cool. Now follow me on Twitter: @chrisdonaldson
