The Pimp Experiment: Evolution has Occurred

by Chris Donaldson on November 16, 2009

This post is sad in a way - as it’s the last post at PYM. I started this blog back in May on a whim and a bet, and since then have grown the audience to about 50 unique hits per day. Not so bad, but in the end I didn’t like the name and it didn’t fit in with my long term plans for what a good marketing site should be.

On December 7, 2009, get ready for my new site: ResponderX Marketing Labs. This site will be dedicated as well to the ins and outs of marketing, with a focus on this crazy and quickly moving experiment we call social media. ResponderX has a growing roster of clients we’ll announce then, as well as some pretty cool partnerships and upcoming events we’re involved in. So keep your eyes open for it.

Until then, keep burning the torch. And remember: good social media begins with a handshake.

Out,

Chris

If you liked this post, follow Chris on twitter: @chris_donaldson

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Buy Two for the Price of Three: The Consumer Standard Model

by Chris Donaldson on November 16, 2009

I just got an interesting email that had the following link:

http://www.theconsumerstandard.com/beautyo.php?sub=oUST1

You hit this site and for a split second you think this is a reputable report about teeth whitening. Hey, we’re all interested in that. And as you dig in and read about the so called housewife who discovered the secret to white ivories, you get the pitch: you have to buy two products in order to achieve the miracle results. One simply will not suffice.

I can’t say for sure, but my bet is both products are developed by the same group of peeps. And they’re making a killing - as reflected in the sheer volume of advertising they’ve been pumping out.In the last 3 months, the domain has shot up from #354,908 in site traffic to #76,156 - not bad. Points to what can happen if you have a good story and marketing angle, a product that has the potential to deliver, and some smart advertising.

Just for fun - remove the extraneous url page info and just go here:

http://www.theconsumerstandard.com/

Same model, this time for a weight loss product. Ca-ching.

If you liked this post, follow Chris on twitter: @chris_donaldson

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#followfriday: Guy Kawasaki’s Robots Hit Send Again

November 13, 2009

Hey look, I like Guy Kawasaki. The guy obviously gets some props for his Apple days (which he continues to relive), and I think his venture Alltop is actually pretty cool. But to be honest? I’ve dropped him from my twitter feed.
And it’s not because I don’t like what all his ghostwriters and automated twitter [...]

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Google Slaps Me Down: 30 Day Challenge Week 3

November 11, 2009

I was getting some ok traffic to Fundogcollars.com until I fell prey to one aspect of the Google mojo I’m still trying to unwind: Quality Score.
Per the third week in the 30DC, I’ve jumped into some Google Adwords PPC plays (Pay-per-Click) advertising and set up a two separate campaigns - one that is triggered whenever [...]

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How I Work: Tuesday Tools and Google Reader

November 10, 2009

If you haven’t checked out Google Reader lately, it’s a must have. I drop into it at least two or three times a day to check out all my aggregated feeds from various blogs, and it’s a great way of keeping on top of news, whether it be about tech, marketing, or a subject of [...]

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Quick Hit: A Pen Name Versus the Real You

November 9, 2009

I’ll be honest. I was a little nervous when I included the word ‘pimp in the name of this blog. Sure, there’s ‘Pimp My Ride’ and about a dozen spin-offs that have made the term seem innocuous, but would there be corporate/client backlash from a name that could be construed as derogatory? Possibly. I flew [...]

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William Shatner Sings: It Doesn’t Get Any Better

November 7, 2009

It’s true. I got a Jones for Shatner: Live Long and Prosper
The only thing I don’t like? He steals the blankets.

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#followfriday: By Lauren Luke

November 6, 2009

If you have any doubt about the sheer potential of social media, I suggest you check out the story of Lauren Luke in this article in the New York Times. Or better yet, just Google her.
Lauren worked as a taxi dispatcher outside of London with average looks, no money and little else to bank on. [...]

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30 Day Challenge Update, Day 17, Part 2: Closer Look Under the Hood

November 5, 2009

I thought I’d circle back to yesterday’s blog post and my discussion about FunDogCollars - because a reader brought up a really great point that bears repeating. When you’re digging into a niche as tight as ‘dog collars’ versus ‘pet supplies’ or ‘pets’ - it becomes quickly obvious that you’re not going to write about [...]

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30 Day Challenge Update: Day 17

November 4, 2009

Let me lay it out for you simply: fun dog collars? Did I really choose that as a niche? I mean, how much can one sane person write about fun dog collars for godsakes? Don’t things like that make you twitch and/or go blind? That’s what my mother told me, anyway.
Which is really why Week [...]

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